Tuesday, June 26, 2007

Clear Channel Outdoor expands electronic billboards to 10 markets

San Antonio Business Journal - April 2, 2007

Clear Channel Outdoor Holdings Inc. has added four new U.S. markets to its digital billboard network.
Clear Channel Outdoor (NYSE: CCO) has added Memphis; Wichita, Kan.; and Akron and Columbus, Ohio, to its roster of cities with digital billboards. This brings its total number of markets to 10.
In Memphis, the company has five 14' by 48' electronic bulletins. Akron has six 14' by 48' bulletins. Wichita and Columbus each have six 12' by 24' poster-sized displays.
All of the networks rotate advertising copy in an 8-second loop, giving them the ability to display 1,250 advertising spots a day.
"The addition of these four networks has us well on the way to reaching our goal of at least 100 new networked digital billboards in approximately 20 markets by the end of 2007," says Paul Meyer, global president of Clear Channel Outdoor.
"Digital technology is playing an increasingly important role in meeting our advertisers' needs and enabling us to provide an invaluable emergency messaging system to the communities in which we do business," he says.
Clear Channel Outdoor's billboards in Cleveland, Las Vegas and Minneapolis/St. Paul are working with law enforcement to carry Amber Alerts on the network to post information on missing and abducted children.
Clear Channel Outdoor is the world's largest outdoor advertising company with more than 973,000 displays in more than 60 countries. In the United States alone, the company operates more than 167,000 advertising displays in 49 of the top 50 markets. The company is majority owned by Clear Channel Communications Inc. (NYSE: CCU) in San Antonio.
Web site: www.clearchanneloutdoor.com

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