June 25, 2007
NEW YORK — Sean Reilly, president of Lamar Advertising Co.'s outdoor division, said Monday the billboard advertising provider is increasing its number of digital displays aggressively, with plans to have more than 600 units up by the end of the year.
Speaking at the Wachovia Securities 2007 Nantucket Equity Conference in Nantucket, Mass., Reilly said Lamar's digital component is quickly becoming a larger portion of its revenue. Digital accounted for 2 percent of sales last year and are at approximately 5 percent of revenue as of May.
Digital billboards continue to meet expectations, with 463 units in 113 markets as of Friday.
Lamar's goal is to put up 1 digital display per business day, Reilly said.
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