Debbie Griffith
River Falls Journal Friday, March 30, 2007
Most people in River Falls have noticed Walgreens’ flashing-red electronic display sign — the first of its kind in River Falls and perhaps the most technologically advanced. As local restaurateur Kevin Pechacek recently pointed out: More may follow it. “Everyone should know they can get one now,” he said. Pechacek owns and operates The West Wind Supper Club on north Main Street and remodeled his sign a little more than a year ago. He looked into the popular light-emitting diode (LED) electronic display signs. “It’s the convenience of the thing,” said Pechacek about why he checked the option. During research, he discovered that he needed a special permit from the city in order to put up an LED sign. He needed to apply, pay a $2,060 permit application fee then wait to
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