Tuesday, September 11, 2007

Ban on Bright Billboards

September 7, 2007 - 8:56PM

GRAND RAPIDS (NEWSCHANNEL 3) Many companies who own the boards want to put in huge LCD screens that rapidly flash multiple advertisements. Some are already in place throughout the Midwest. City leaders worry the bright billboards are a dangerous distraction for drivers who may be multi-tasking behind the wheel. Companies putting up the signs say the real distractions are inside the car. Roy Nordstrom a professional driver says, “at 70 miles per hour, I always tell people that's a 105 feet per second, so you can't take your eyes off the road very long. Otherwise you've gone the length of the football field in just three seconds.” On Tuesday, the Grand Rapids city commission will vote to put a 3-month hold on any type of electronic billboard with moving text or pictures to make sure it can regulate the signs.

Source: WWMT News Channel 3

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