A new billboard in Peoria may have caught your eye recently.
The L.E.D. digital billboard is on the corner of War Memorial Drive and University Street in Peoria.
It switches through different images and ads.
That movement is what's catching people's eyes and that's bringing in dollars for advertisers.
“From an advertising standpoint it's been a huge impact. We've had calls from the very first day from some of the advertisers that signed up saying they've got a ton of calls in saying what are you doing I've seen your billboard,” said Paul Zacovic of Adams Outdoor Advertising.
The billboard also adapts to light conditions.
Its been in Peoria for about a month.
There is a similar smaller billboard near University and Glen and at least one in the Twin Cities
Source: Heart of Illinois- By Laura Michels
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