August 20, 2007
Clear Channel Outdoor Holdings Inc.. is expanding the reach of its digital billboard network into some of the nation's largest designated market areas (DMA), including Chicago and Philadelphia. The company is also launching a second phase in Los Angeles where the network was first introduced in May.
The company has now deployed 76 digital billboards since the first of the year and by the end of August it will be operating 16 digital billboard networks in the following 14 DMAs: Akron, Ohio; Albuquerque, N.M.; Chicago; Cleveland; Columbus, Ohio; El Paso, Texas; Memphis, Tenn.; Milwaukee; Minneapolis/St. Paul; Orlando, Fla.; Tampa Bay, Fla.; Wichita, Kan. and two networks in both Los Angeles and Las Vegas.
"After successful programs in a number of smaller markets, we are now experiencing strong market demand for digital billboards in our larger markets, including the top 10 DMAs," says Paul Meyer, president and chief operating officer of Clear Channel Outdoor. "The popularity of this new and exciting medium is the result of its unique responsiveness to advertisers' desires to vary their messages as many times and as frequently as their campaign needs dictate."
Digital billboards display static messages that resemble standard printed billboards when viewed, but also allow advertisers to remotely and instantaneously change messages.
Source: San Antonio Business Journal
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