Billboard approved by the Boston Redevelopment Authority

WGBH 1,350 sq ft "digital mural" Set to Go Live September 17th

Visible for up to 2 Miles

"The digital mural will not feature text or images that are overtly promotional. Rather, the slowly changing images will evoke the science, history, public affairs and children’s programming produced inside the building and for which WGBH is renowned. Examples of digital mural images might be a DNA strand that calls to mind Nova’s science programming, or an early photo of the Wright Brothers that reflects the history content of American Experience. The digital mural will operate from 6:30am to 7pm, with the day’s image replaced by a night sky “screensaver” in the evening." - email from WGBHThe newest light emitting diode (LED) sign on the Mass Pike is a 1,350 square-foot screen on the exterior of the new office of WGBH. The screen is set to go live on September 17th 2007 - the day that the building is set to be dedicated. The LED sign is visible to eastbound commuters on the Mass Pike up to two miles away.This is the first actual electronic billboard to be approved by the Boston Redevelopment Authority, under their new initiative for digital signage. The sign will display "slowly changing images that evoke WGBH's award-winning science, history, public affairs, lifestyle, drama and childrens programming."